What does real-time marketing mean for B2B?

by Christopher Ratcliff
Real-time marketing works. Let me make an addition to that rather bold affirmation. Real-time marketing works for B2C companies. Really well. But what of B2B companies? Is real-time just a pipe-dream? A strategy only successful if left to the trendier agile brands that have an ever-growing and content hungry audience of Twitter followers? In our brand new B2B Real-Time Marke ...Read the full article