Which Is More Important, Ranking or Site Traffic?

by Michael Roberts
For the data hungry among us, knowing the key metrics we need to measure is crucial to the decision-making process. Unfortunately, focusing on the wrong metrics can wreak havoc with your marketing effectiveness. In marketing / business terms, we’re looking for our key performance indicator (KPI). So, is search engine ranking or website traffic the true KPI? Neither. Bear with me.Read the full article