Writing Rules for PR: 6 Questions With Ann Handley

by Brian Conlin
In this day and age, PR professionals create content and hope to grab their audience’s attention in a world full of click-bait headlines, 140 character posts and disappearing picture messages. Though it may seem difficult to connect through the written word, “Everybody Writes” author Ann Handley says writing is more important than ever, and to succeed, you just need to choos ...Read the full article