A buyer’s view on native advertising and transparency

by Chris Smith
Attitudes toward native advertising in its various forms continue to divide the industry. Some view it as publishing’s savior while others see it as the final nail in journalism’s coffin. Nick Cohen is managing partner and head of content at MediaCom U.K. and oversees content-led campaigns for its clients, some of which include GlaxoSmithKline, Volkswagen and Procter & Gamble.Read the full article