All Exact & Phrase Match Keywords Turning Into Close Variant Keyword Matching

by Jennifer Slegg
If you are still using exact or phrase match keywords, you should be aware that Google AdWords will be applying close variant keyword matching next month. This also means the many advertisers who were disabling close variants for exact match keywords will no longer be able to do so. Who Will This Affect? Because of the way bidding is applied to exact and phrase match keyword ...Read the full article