Are You Making These Costly Retargeting Mistakes?

by Susan Waldes
When I audit Adwords accounts, I often see accounts where there are still no remarketing campaigns. For others, I see an old remarketing campaign that somebody “tested” at some point and was then turned off due to poor success metrics or very low volume. Most commonly, I see accounts running remarketing, and though the metrics are “okay”, they are not nearly as good as they co ...Read the full article