As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

by Steven Jacobs
Franchises have finally started to bounce back in the U.S. after a painful recession. And, that’s good news for the hyperlocal industry. A booming franchise sector presents a unique opportunity for hyperlocal firms to blend the scale and reach implicit in the digital marketplace with the granularity and flexibility afforded by mobile, social, and other locally-driven platforms.Read the full article