Defining Happiness: The Oft-Forgotten Key to Conversion (Part 1)

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still says): you must always be selling happiness. Andrew can market pretty much anything but one area of specialization is golf. In golf, it’s not hugely difficult to sell happiness. You can tell golfers they will hit the ball “longer than ever” and that will usually work, especially w ...Read the full article