‘Facebook’s not the place to be the source of your community’

by Brian Morrissey
There was a time, not very long ago either, when brands looking to build their content-marketing strategies inevitably started in one place: Facebook. That’s where the masses were, that’s where these brands could try their hands at publishing content to reach them. That’s no longer the case. Facebook’s move to choke off organic reach has caused marketers, and their agencies, t ...Read the full article

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