Recycle, reuse … re-publish? How publishers make what’s old new again

by Lucia Moses
Who says originality matters? There’s a timeworn journalistic tradition of being first and different, but let’s face it: Building a digital business on new and original content is expensive, often prohibitively so. And publishers know, a lot of content performs well over time. So some have made an art out of repurposing old content and giving it new life.Read the full article