Why are passion pages so popular on Facebook?

by Justin Lafferty
There’s a group of pages that achieve loads of organic reach, with little to no Facebook advertising involved. How are they doing it? Through passion. Passion pages — like “I fucking love science,” or “Welcome to the Internet,” — aren’t so much selling a service or a product, or acting as the public face of a company. They’re meant to be a gathering place for people who love something.Read the full article