Why We Ignore Net Gains In PPC

by Jeff Allen
This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn't make it very clear what the cost of the change in performance was. By that I mean, what were the net gains (or losses) between June and July. This is sort of incrementally, which I am a big fan of, but more simple.Read the full article