ALS Ice Bucket Challenge: Who really benefits?

It has been a LONG TIME since I did a video blog but I thought the subject matter of this post deserved a personal touch. Is the on-going ALS ice bucket meme simply “slacktivism” that makes us feel good as individuals, or is it true activism that does make a difference? Watch the video to find out. Click here if you can’t see Mark Schaefer’s response to the ALS Ice Bucket Challenge.Read the full article

Keynote Speaker, Social Media Expert, Digital Media Speaker, Social Media Speaker. Mark Schaefer

This is a highlight video of Mark Schaefer -- Keynote Speaker, Social Media Expert, Digital Media Speaker, Social Media Speaker. He is available for professional speaking engagements and corporate workshops on social media, content marketing, and marketing strategy. Music rights were purchased through Royalty Free Music Library.com.


Mark Schaefer's ALS ice bucket challenge. Or not?

Mark Schaefer's response to the ALS ice bucket challenge. Helpful for awareness or another silly meme?