Dstillery CEO: ‘Dirty Data’ in Mobile Ads as Serious as Click Fraud

by Steven Jacobs
As marketplaces go, the online advertising industry is at once remarkably efficient and inextricably flawed. Advertisers can buy billions of impressions in a millisecond, and still there’s little assurance as to whether many of those ads are ever seen by a human. The digital advertising industry has started to confront its fraud problem, with industry organizations setting sta ...Read the full article