Goodbye, Exact and Phrase Match Keywords. Now What?

by Larry Kim
By now you've probably read that Google is killing off exact and phrase match in AdWords as we know them. Now, it's not a crazy-new feature - it's been the default since 2012 - but what Google is doing is taking away the option for advertisers to opt out. The vast majority are already using it, Google points out, noting that "close keyword variations [receive] an average of 7 ...Read the full article