Google Analytics for Paid Search: Basic Setup

by Caitlin Halpert
Ah, Google Analytics. The interface changes regularly, the terminology can be obtuse, and there’s SO MUCH data that it’s hard to know what’s truly useful and what might just be a rabbit hole. Is it even worth learning? In a word, yes. But we’ve got a lot more space than that, so buckle up. In this post, we’ll cover why to use GA, plus walk you through installing codes, linkin ...Read the full article