Google Lets Advertisers Track Phone Calls Generated From Websites

by Ginny Marvin
In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new conversion type tracks phone calls that happen after a user lands on a website from an AdWords ad. By adding code to their sites, advertisers can track whether calls are made by users who click on a phone number or dial the number from their phones.Read the full article