How Hyperlocal Mobile Advertising Changes Everything

by Ratko Vidakovic
One of 2014's biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it's called in ad tech circles, allows marketers to use a smartphone's GPS data to geographically target audiences for the purpose of delivering relevant ads. When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by r ...Read the full article