How to rebrand Airbnb

by Ben Davis
Airbnb rebranded earlier this summer and it was pretty hard to miss, at one point generating enough hundreds of thousands of tweets to top the global trends (partly due to its similarity to an existing company logo). Recently I listened to some of the guys from DesignStudio, the agency behind the rebrand, talking about the joys and stresses of such a monumental project.Read the full article

Airbnb introduces the Bélo: the story of a symbol of belonging

At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at