Marketing Day: AdWords Now Tracking Call Conversions, Yahoo’s Latest Acquisition & More

by Amy Gesenhues
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Lets Advertisers Track Phone Calls Generated From Websites In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions.Read the full article


  • Does Facebook think users are dumb? “Satire” tag added to Onion articles [Updated]

    arstechnica.com - 11 readers, 567 Tweets - Tags only appear once a user clicks through and FB generates "related articles."

  • Governments to get more power at ICANN

    domainincite.com - 2 readers - Governments are to get more power to influence ICANN's board of directors. Under a proposal launched late Friday, ICANN plans to make it harder for the board to reject the often-controversial advic...

  • New gTLD registries increasingly attacking .com

    domainincite.com - 2 readers - Is .com "silly" and "meaningless"? That's what some new gTLD registries would have you believe. In separate blog posts over the last week, Donuts and ARI Registry Services have gone on the offensiv...

  • Panel slaps ICANN in .africa case

    domainincite.com - 2 readers - A panel of arbitrators had some stern words for ICANN as it handed controversial .africa gTLD applicant DotConnectAfrica another win in its Independent Review Process case. In a 33-page procedural ...

  • Collecting Data Responsibly from Ecommerce Shoppers

    practicalecommerce.com - 2 readers - Collecting data from customers requires sensitivity. While analyzing that data largely involves using calculations and algorithms to spot trends and generate insights, retailers that do ...

  • This is how Twitter is starting to fundamentally redefine itself

    qz.com - 3 readers, 168 Tweets - Twitter CEO Dick Costolo promised many product "experiments" on the company's most recent earnings call, and the company has started to deliver: Many users are starting to notice tweets that don't normally belong in their feeds. This is a significant shift in how Twitter works—and how it might work in the future. Twitter's summer experiments Her...

  • Turn Any YouTube Video Into A GIF By Just Adding “GIF” To The URL |

    techcrunch.com - 3 readers, 834 Tweets - Want to turn something on YouTube into a GIF, but don't want to futz with downloading third-party apps or digging around for an online converter? Here's a..

  • 3 Ways to Make Ecommerce Product Videos More Effective

    practicalecommerce.com - 2 readers - Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales ...