Survey Says: Stop Making Assumptions About Your Content

by Kelly Wrather
Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. A panelist shared a story about her husband's recent weight loss. Despite her husband's belief that his time at the gym was paying off, the couple soon discovered the actua ...Read the full article