The LinkedIn challenge: acting like a publisher

by John Mcdermott
So many publishers today are focused on not just being publishers, but becoming “technology companies” or “platishers,” that is, websites that merge publishing with the user-generated content typically found on platforms like Twitter or Instagram. But what’s it like when the opposite transition occurs? That is, how does a Silicon Valley tech company learn to be a publisher? L ...Read the full article

The View From LinkedIn