Twix Leverages #TBT, Big Hair, Y2K, Dial-Up to Explain Why Twix Bites Weren’t Invented Sooner

by Steve Hall

TWIX® Bites - Dial-Up #TBT

We would have introduced Twix Bites in the ‘90s, but dial-up was slowing us down.


TWIX® Bites – Y2K #TBT

Wondering why we didn’t come out with Twix Bites in the ‘90s? We thought it was the end of the world.


TWIX® Bites – Virtual Pet #TBT

Wondering why we didn’t come out with Twix Bites in the ‘90s? It might have had something to do with our office pet.


TWIX® Bites-- "Hairspray" Commercial

We would have introduced TWIX® Bites in the '80s, but hairstyles were harmful to your health.


TWIX® Bites -- "Walkman" Commercial

Why didn't we introduce TWIX® Bites back in the '80s? Two words: Billy Ocean.

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