Why It’s Crucial To Audit PPC Accounts Ahead of Management

by Kayla Kurtz
This month's blog series is all about why we do what we do in paid search. We're always talking about best practices, methodologies and strategies we utilize, but why are those methods the standard? Why do those methods and strategies work? We'll discuss anything and everything - ad copy, mobile, account structure, projections, bid changes, keyword match types, conversions and ...Read the full article