Yahoo Acquires Anti-Ad Blocker Startup ClarityRay

by Ginny Marvin
Yahoo has acquired Tel Aviv-based ad software startup ClarityRay. The two-year-old company is ostensibly focused on ad fraud detection and security, however it is best known for its solution that allows publishers to get around ad-blocker browser extensions. Little is known about the company's ad security efforts alluded to in the acquisition announcements.Read the full article