4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy

by Lucy Hitz
If your brand is active on multiple social channels, looking at audience response and engagement results on a channel-by-channel basis just isn’t going to cut it. You’re not seeing the data in context. I wanted to show how much rich information can be gleaned from a streamlined yet deep cross-channel analysis, so I pulled a Cross-Channel Social Performance Report for Sephora, ...Read the full article