Align Content Strategy with Customer Needs to Boost Business

Business communicators these days are in a wild-eyed frenzy to master the seemingly new concept of content marketing. Some are dizzy with confusion over what it is. Others hope it’s a magical antidote to a long-suffering marketing program. But content marketing isn’t new, and it can’t single-handedly save a business from a faulty product, poor financial management or other fat ...Read the full article