Bot Traffic May Be Ruining Your Content Strategy, and Google Knows It

by Yael Grauer
​On July 30, Google announced a new bot filter, alpha tested by Nestlé, that allows Google Analytics users to exclude known bots and spiders from traffic statistics. If you’re a publisher—particularly a brand publisher—you should pay attention. Bots just may be ruining your content strategy. Bot traffic—including scrapers, hackers, spammers, impersonators—has been estimated to ...Read the full article