Facebook: How PMDs Should Approach Retailers

by David Cohen
Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group. The guide, embedded below, was penned by Facebook Global Head of Retail and E-Commerce Strategy Nicolas Franchet, and it focused on three areas: di ...Read the full article