Facebook raises the frequency cap on ads

by John Mcdermott
Facebook has quietly altered its ad policy to allow brands to show ads more frequently to those who don’t already follow the brand. Brands are now able to hit users with the same news feed ad twice in a given day, whereas previously brands were only able to do so once per day. Similarly, the number of news feed ads brands can serve users they are not connected to — users who h ...Read the full article