Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery

by Amy Gesenhues
The UK's Greggs Bakery took a hit recently when its logo was hi-jacked via Google's knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching "Greggs" on Google UK would have seen a knowledge graph box that included what appeared to be the brand's logo, but with the accompanying fake slogan "Providing shit to scum for 70 years.Read the full article