JCPenney taps emojis, selfies in new back-to-school effort

by Tanya Dua
There may be nothing sadder than going back to school at the end of a glorious summer — except, maybe, being marketed to in the process. JCPenny is doing its part, at least, to inject a little levity into the proceedings. The retailer is targeting both kids and their moms in its back-to-school campaign, which is leveraging on both emojis and selfies as a part of its digital co ...Read the full article

JCPenney back to school commercial Lindsey Ray "I Do It My Way"

JC Penney's back to school commercial 2014 featuring Lindsey Ray "I Do It My Way"

That's My Kid by JCPenney

Give your kids a stage as big as their creativity with That's My Kid by JCPenney. Show off their pics with #ThatsMyKid and we’ll show them off here. Not to mention, you could win a JCP gift card! Details: