Newcastle Asks Fans For Photos, Which It’ll Convert (Very Badly) Into Ads

by Steve Hall
Newcastle Ale has decided it's spent far too much on its advertising this year. And, perhaps it has, what with that whole Anna Kendrick Super Bowl thing and Zachary Quinto July 4th thing. Now, the brand is shooting for something much simpler and much less expensive because they blew their marketing budget by "paying celebrities to pretend to drink our beer.Read the full article