Publishers: ‘Look beyond native advertising to native advocacy’

Matt Ipcar is executive creative director at Blue State Digital When it comes to advocacy, it’s all about the ask. Campaigns and nonprofits spend a lot of energy convincing people to join a movement, donate money, learn about an issue, change their Facebook profile, or show up to a voting booth. How and where you deliver that ask warrants consideration: the reality is that th ...Read the full article