3 Steps to Building a Better B2B Target Account List

by Eric Wittlake
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, creative and message mattered too, but the list was the biggie. Today, the right B2B Target Account List is even more important if you are adopting account-based marketing, but it doesn’t sp ...Read the full article

Keynote Speaker, Social Media Expert, Digital Media Speaker, Social Media Speaker. Mark Schaefer

This is a highlight video of Mark Schaefer -- Keynote Speaker, Social Media Expert, Digital Media Speaker, Social Media Speaker. He is available for professional speaking engagements and corporate workshops on social media, content marketing, and marketing strategy. Music rights were purchased through Royalty Free Music Library.com.