Google Search & YouTube App Promotion Ads Launch Globally

by Miranda Miller
As of today, Google’s app promotion ads, first launched on the Display Network in June, are now available across the Google Search and YouTube networks. It’s great news for app promoters, particularly those interested in the YouTube network, where users are 2.2x more likely to download apps. Promoting an app on YouTube is as simple as linking the app’s ID to an active TrueView campaign.Read the full article