How to Properly Analyze Ad Text Performance

by Justin Freid
When setting up a paid search campaign, proper structure is essential for success. Creating tight ad groups with specific ad text that matches searcher intent can boost your results. Not only should you be optimizing for the user's experience, but also for Quality Score. From the outside looking in, simply looking at an ad text report generated from AdWords, Bing Ads, or your ...Read the full article