Mobile push notifications: An effective but underused marketing channel

by David Moth
New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications. The findings, which are included in the Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a very effective marketing channel. I’ve previously written of my love for push notifications as I think they’re a very effective ...Read the full article