Pre-Holiday Email Frequency: Too Much Or Too Little?

by Tom Sather
Customers will always be more forgiving of promotional messages when they're in the mood to shop, especially when it comes to their favorite brands. The Christmas season causes bulging inboxes for most, but does the increase in email turn customers off? If so, what does that mean for email reputation and deliverability? To compare email programs, we examined the engagement ...Read the full article