SPMD SocialCode: Consider the Lifetime Value of Facebook Likes

by David Cohen
The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have "lifetime value" before taking the steps to acquire them. In a white paper (embedded below) titled, "Does It Pay to Buy Likes?," SocialCode Chief In ...Read the full article