Study: Mobile Emails Resulting In More Orders, But Revenue Not Climbing Nearly As Fast

by Amy Gesenhues
According to a recently released email benchmark study from Yesmail, consumers are making a lot more purchases from emails opened on a mobile device since last year, but revenue from mobile email orders is not experiencing the same upward swing. Analyzing mobile email data from Q2 2013 through Q2 of this year, the study found mobile email orders are up an impressive 40 perce ...Read the full article