The Most Successful Businesses Will Be Customer Obsessed Says Forrester’s Sheryl Pattek

by Ginny Marvin
"The world is changing and it's time to get customer obsessed," Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership Practice Forrester Research told the audience of marketing technologists at the MarTech conference in Boston Wednesday. In her talk entitled "Making Marketing Thrive in the Age of the Customer", Pattek shared the work she and her team at For ...Read the full article