The Seasonality Of Mobile Device Usage: Warmer Weather Tempers Tech

by Andrew Waber
Like the changing of the tides, the seasonality of consumer-oriented marketing campaigns is largely predictable and easily recognizable based on the accompanying tenor and focus. But for experienced marketers, the seasonal considerations for a given campaign go beyond the exact products being promoted and extend to the chosen media (e.g., TV, mobile, signage, etc.Read the full article