Top 4 tips for creating a successful targeted Facebook ad campaign

by Sonja Hegman Andras
It’s no secret that Facebook’s organic reach for pages has plummeted over the last year — or that the free ride is essentially over — but forking over a little cash for ads could do some good. The most efficient way to do this? Through creating a targeted campaign. Social ads are a great way for businesses to foster consumer engagement and expand their reach, according to Phi ...Read the full article