BTXP 003: 6 Ways to Increase Open Rates on Your Mail Outs (Plus Two Tricks)

Increasing open rates on mail outs is really hard. In fact, it can take a lot of testing and tweaking to even just get a small percentage of a change in how many people open up the emails that you send out. Today I’d like to show you a few experiments where I’ve been having some wins (and fails!) with my own mail outs.Read the full article