Is #IceBucketChallenge for Your Business?

by Geoff Livingston
Many communicators are talking about the #IceBucketChallenge. Many brands are wondering if they can leverage it for their own PR and social media campaigns. Of course, it can be as many celebrities, CEOs and executives are publicly doing it. It shows them in a more humane light doing something fun instead of buttoned up. The real question is should it be something you participate in.Read the full article