Letting Go: Why Brands Should Embrace Freelance Storytellers

by Natalie Burg
It’s no secret brands like to control their marketing messages as much as possible. And, that vice grip on branded creativity continues to get tighter. The Wall Street Journal reports Apple is among many big name brands changing their marketing operations from agencies to in-house creative departments.Read the full article

  • Apple Isn’t the Only Company Moving Ad Work In-House

    blogs.wsj.com - 8 readers - It’s no secret that new technologies and the rise of social media and mobile complicating life for traditional agencies and marketers. At the same time, once-loyal marketers are increasingly shifting advertising work in-house, adding to pressures on Madison Avenue.