Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

by Jessica Lee
When shoppers on your e-commerce site are looking for something, how do you help them find it? A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Baymard Institute studied and ranked 50 top-grossing U.S. e-commerce websites in terms of search experience and found that when it comes to findi ...Read the full article