One man’s crusade against the tech press echo chamber

by John Mcdermott
One day several years ago, Brian Lam, then the editorial director of Gawker-owned gadget blog Gizmodo, had a revelation: The average person didn’t care about what his site was writing about. His epiphany was the result of being asked a simple questions like “What kind of TV should I buy?” by “normal” people, his term for those outside the tech press echo chamber.Read the full article

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