Social Media Measurement: Understanding Cross-Channel Tactics

by Kevin Shively
Understanding Cross-Channel Measurement can be a complex task. There are a lot of moving pieces, and the ability to get a holistic “big picture” view of your social landscape is not easy. This week, I had the pleasure of moderating a webinar called “The 5 Essentials of Cross-Channel Measurement”, a conversation stemming from our recent white paper on the same topic.Read the full article